With our current stressful lifestyles, we are constantly looking for moments of recreation and opportunities to charge our batteries. Also when we shop we welcome tranquillity and comfort but also expect the experience to be captivating and pleasurable.
Lighting can help make shopping a pleasant experience. When you choose the right light it assures that customers feel good in your shop. It also focuses the attention of the clients to the products on the shelves. Together, this will results in better sales and customer relations.

Here are 5 tips for choosing the right lighting solution for your store:

 

LIGHT INTENSITY

Each product or area in the shop requires a specific amount of light. The area that needs the most light is the window. A striking window invites the clients to come in.The entrance also needs good lighting to ensure your customers can clearly see that the shop is open. Once the client is inside, the light can be less bright to create a comfortable atmosphere and as a result the client will feel good and want to stay and shop. Also the back wall needs to have a little extra light. In that way you create depth and it entices the customer to go to the back of the store.

COLOUR OF THE LIGHT

In the shop itself you have to make sure the products are noticed. This can be done by the use of the right lighting. The right light is the light in which the product looks the best and looks the most natural. You can get this effect by using certain lamp sources or LED modules in combination with reflectors.

A product that asks for a warm colour, needs a light source with a warm temperature colour. An example is bread. To accentuate the freshness and the crustiness you can choose a light source that underlines the yellow and brown colours or you can use a gold reflector. Warm light gives a domestic feeling, cold light the feeling of freshness.

A correct reproduction of the colours of your product is also an important factor for the sale of it. It is necessary to choose a light source with a high colour rendering index (CRI).
You can also choose to make your shop intuitively feel different depending on the time of the day, the season or the weather conditions. You can apply this for example with seasonal products such as clothes.

 

DESIGN

How does the interior of your shop look? If you chose a straight, rectilinear implementation of the space then square and rectangular armatures will complement this. Round armatures will fit in more to round forms such as a curved counter.

Do you want to attract attention towards something, for example, the cash desk, a table, a counter? Then you can do this with an eye catching feature such as a striking pendant lamp. Some examples are the DOME, the PLANET, the GLOWBALL and the LUSTRO. These pendant lamps also contribute to the identity of your shop.

ACCENTS

You can place products visually in the middle of your store and use accent lighting. Armatures equipped with a small beam reflector drop more light on a certain product. Gondola ends, tailor’s dummies, seasonal products or special bargains are typically areas that require accent lighting. By using different reflectors you can create contrasts that will accentuate different departments or shelves.

 

OVERVIEW

By making use of lighting you can also divide your shops in different zones. You can give each department a different character. You can also use light to guide your client through your shop. Think about lighting that shows the direction to walk in. Now, light creates overview.

Do you wish to receive advice in choosing the correct lighting for your store? Please contact us at .